PROW 2023: Let's Make a Movie!: How User Journeys Can Help You Deliver More Value

Overview of the Exciting Topic:
   In this presentation, I will delve into the intriguing intersection of product management and the world of cinema. We'll explore how the concept of user journeys, a fundamental tool in product development, can be likened to crafting a compelling movie. By drawing parallels between these two seemingly distinct domains, we'll uncover valuable insights on how to create products that captivate, engage, and ultimately, deliver more value to our users.

Challenges and Opportunities in the Coming Year:
   As we look ahead in the ever-evolving landscape of 2023, product managers face a myriad of challenges and exciting opportunities. Customers are becoming increasingly discerning, and competition is fierce. By understanding and mastering the art of user journeys inspired by the world of cinema, product managers can stand out. They can address challenges such as user retention, adoption, and satisfaction by creating seamless, enjoyable product experiences. This approach unlocks the opportunity to not just meet but exceed user expectations, and in doing so, gain a competitive edge in the market.

Emerging Trends and Transformative Technologies:
   The future of product development is undeniably influenced by emerging trends and transformative technologies. AI and machine learning are becoming integral in understanding user behaviour and preferences. Additionally, personalisation and customisation are key trends, ensuring that products are tailored to individual needs. Data analytics, driven by Big Data, continues to play a vital role in decision-making. Moreover, the rise of augmented and virtual reality can reshape user journeys, offering immersive experiences. These technologies, along with a deep appreciation for user journeys inspired by storytelling, will be pivotal in shaping the future of product development, helping us deliver unparalleled value to our users.

Here is the deck for this talk.

Here is a bit more about the the event.

And here are links to the other presentations given at the event on the Experience Stage and the Discovery Stage.